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Building Your Brand With SALES Opportunities... Not Expensive Hype
Where You Look Is Where You Go Monday, February 25th, 2013 Moving to Crested Butte, Colorado as a teenager who didn’t know how to ski was “interesting”. I’d attended Columbine High School in Littleton, Colorado (yes, it’s the one you think it is) through my sophomore year and suddenly life’s circumstances saw us packing up and moving to this little ski town that I’d never even heard of. Don’t ask me how a native of Colorado managed to grow up in the Denver suburbs without ever having been on the nearby ski slopes. This would prove to … How to Develop Your Marketing Calendar Monday, January 2nd, 2012 This ONE practice could make all the difference in your marketing success! Imagine having the majority of your marketing tactics mapped out on calendars that you hang on your office wall. Then imagine that these calendars help to ensure that you market your business consistently throughout the year (not just when you are slow—it’s too late then), prevent marketing “fire drills” (increasing chance of error and giving you less time to devote to crafting well thought out messages—and … 2012—What’s Your Plan to Make This Your Best Year Ever? Tuesday, December 20th, 2011 As a creative person by nature, I had to spend a lot of time cultivating an appreciation for this idea of “planning.” Something about the concept of planning seemed to zap creativity right out of my business. But once I understood the implications of not planning, I quickly changed my views on this all important aspect of business success. I also discovered that bringing creativity to the planning process can make it not only more enjoyable, but more effective! If you’re like me, you don’t plan to settle for modest … |
