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How to Develop Your Marketing Calendar Monday, January 2nd, 2012 This ONE practice could make all the difference in your marketing success! Imagine having the majority of your marketing tactics mapped out on calendars that you hang on your office wall. Then imagine that these calendars help to ensure that you market your business consistently throughout the year (not just when you are slow—it’s too late then), prevent marketing “fire drills” (increasing chance of error and giving you less time to devote to crafting well thought out messages—and testing them) … 2012—What’s Your Plan to Make This Your Best Year Ever? Tuesday, December 20th, 2011 As a creative person by nature, I had to spend a lot of time cultivating an appreciation for this idea of “planning.” Something about the concept of planning seemed to zap creativity right out of my business. But once I understood the implications of not planning, I quickly changed my views on this all important aspect of business success. I also discovered that bringing creativity to the planning process can make it not only more enjoyable, but more effective! If you’re like me, you don’t plan to settle for modest … Have You “Stoked Your Fire of Desire” in Your Business Lately? Tuesday, November 22nd, 2011 In his book, Think and Grow Rich, Napoleon Hill calls this having a Definiteness of Purpose and points out that with this, and sheer determination, you’ll achieve whatever you set out to. Based on my own experience and the experiences of many of my clients over the past 17 years, I’ve come to the conclusion that he’s absolutely right. Most of us as small business owners are extremely determined to succeed in business. We have lots of motivation to keep us working hard to make sure that we continue to bring in revenue that … |
