Have You “Stoked Your Fire of Desire” in Your Business Lately?

In his book, Think and Grow Rich, Napoleon Hill calls this having a Definiteness of Purpose and points out that with this, and sheer determination, you’ll achieve whatever you set out to. Based on my own experience and the experiences of many of my clients over the past 17 years, I’ve come to the conclusion that he’s absolutely right.

Most of us as small business owners are extremely determined to succeed in business. We have lots of motivation to keep us working hard to make sure that we continue to bring in revenue that not only keeps our business operating but pays our mortgage, feeds our families and allows for the occasional vacation (you are taking vacations, right?).

The problem (opportunity) is that somewhere along the years we forget our original Purpose for starting our business and, because we’ve lost that focus, our purpose becomes survival. This shift in focus from whatever our big vision was to survival is what keeps many small business owners feeling like a hamster on a wheel. Now we are just determined to survive. There’s absolutely nothing wrong with wanting to survive, but my hunch is that your original vision was a bit grander than that. Am I right?

As we move into a new year, this is a great time to reflect on what you really want for and from your business and what you’ll give in return. Moving your focus away from survival to potential.  Create an intense desire that will energize you so that you harness the determination you already have in ways that will take you far beyond mere survival. This doesn’t mean that you will not work hard. In some instances you will work harder. But because you’re On Purpose instead of in survival mode, the work is just part of the journey to success.

If you feel that you’ve “lost your way” when it comes to why you’re in business in the first place, you might try reading this fascinating book and applying some of the exercises. Whatever you do, find some way to get that fire back so that your business motivates you instead of depleting you.

Here’s to YOUR STAND OUT Success!