This ONE practice could make all the difference in your marketing success! Imagine having the majority of your marketing tactics mapped out on calendars that you hang on your office wall. Then imagine that these calendars help to ensure that Read More →
As a creative person by nature, I had to spend a lot of time cultivating an appreciation for this idea of “planning.” Something about the concept of planning seemed to zap creativity right out of my business. But once I Read More →
In his book, Think and Grow Rich, Napoleon Hill calls this having a Definiteness of Purpose and points out that with this, and sheer determination, you’ll achieve whatever you set out to. Based on my own experience and the experiences Read More →
As we approach Thanksgiving I want to share a Marketing “tactic” that is highly underrated and underutilized—good ‘ol Gratitude. Now, I’m not talking about sending thank you notes or Thanksgiving cards. I’m talking mindset. Mindset is critical to business (and Read More →
If you’re like many businesses, you have ruled out direct mail because you feel the return on investment just isn’t there. Often times, you’re right, but it’s not because direct mail doesn’t work, it’s because you aren’t doing it right. Read More →
According to the authors of Immunity to Change, when presented with the exact recipe for change needed in order to save their lives, one in seven heart attack victims cannot make the necessary changes no matter how much they want Read More →