Orlando, Fla. – February 27, 2012 – Barbara Batt, author and marketing expert, was recently an expert guest on the fifth season of the TV show “America’s PremierExperts.”  Ben Glass, noted attorney and legal expert, hosted the show that was recently featured on NBC, CBS, ABC and FOX network affiliates around the country.

“America’s PremierExperts” features an interview format, with Mr. Glass interviewing some of the best business minds and marketing experts from around the world.  Ms. Batt was one of the recent guests, discussing how she helps business owners break through the barriers that keep them from their revenue goals, so that they can fulfill their responsibility of creating abundance for themselves and their stakeholders. Connecting these revolutionary business owners and empowering them to make a difference is Barbara’s ultimate goal.

Barbara Batt is a small business mentor, a respected authority in small business marketing, best-selling author and speaker. Barbara is the owner and founder of U Creative Group™ (www.ucreativegroup.com). Barbara and U Creative Group are dedicated to helping business owners nationwide create an enjoyable and highly profitable business that allows them financial freedom and resources to make a difference in way that supports their own business mission.  Barbara is also a best-selling author of the business book Trendsetters: The World’s Leading Experts Reveal Top Trends To Help You Achieve Greater Health, Wealth and Success!

“America’s PremierExperts” was produced by Nick Nanton, Esq. and JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®.

To learn more about Barbara Batt, and how you can participate in the free marketing training course “Five Steps to STAND OUT Marketing Promotions So That You Generate More Leads and Make More Cash ,” visit http://www.ucreativegroup.com or call 303.679.6328.

Orlando, Fla. – February 14, 2012 – Barbara Batt, author and marketing expert, was recently an expert guest on the fifth season of the TV show “America’s PremierExperts.”  Ben Glass, noted attorney and legal expert, hosted the show that was recently featured on NBC, CBS, ABC and FOX network affiliates around the country.

“America’s PremierExperts” features an interview format, with Mr. Glass interviewing some of the best business minds and marketing experts from around the world.  Ms. Batt was one of the recent guests, discussing how she helps business owners break through the barriers that keep them from their revenue goals, so that they can fulfill their responsibility of creating abundance for themselves and their stakeholders. Connecting these revolutionary business owners and empowering them to make a difference is Barbara’s ultimate goal.

Barbara Batt is a small business mentor, a respected authority in small business marketing, best-selling author and speaker. Barbara is the owner and founder of U Creative Group™ (www.ucreativegroup.com). Barbara and U Creative Group are dedicated to helping business owners nationwide create an enjoyable and highly profitable business that allows them financial freedom and resources to make a difference in way that supports their own business mission.  Barbara is also a best-selling author of the business book Trendsetters: The World’s Leading Experts Reveal Top Trends To Help You Achieve Greater Health, Wealth and Success!

“America’s PremierExperts” was produced by Nick Nanton, Esq. and JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®.

To learn more about Barbara Batt, and how you can participate in the free marketing training course “Five Steps to STAND OUT Marketing Promotions So That You Generate More Leads and Make More Cash ,” visit http://www.ucreativegroup.com or call 303.679.6328.

Orlando, Fla. – February 7,  2012 – Barbara Batt, author and marketing expert, was recently an expert guest on the fifth season of the TV show “America’s PremierExperts.”  Ben Glass, noted attorney and legal expert, hosted the show that was recently featured on NBC, CBS, ABC and FOX network affiliates around the country.

“America’s PremierExperts” features an interview format, with Mr. Glass interviewing some of the best business minds and marketing experts from around the world.  Ms. Batt was one of the recent guests, discussing how she helps business owners break through the barriers that keep them from their revenue goals, so that they can fulfill their responsibility of creating abundance for themselves and their stakeholders. Connecting these revolutionary business owners and empowering them to make a difference is Barbara’s ultimate goal.

Barbara Batt is a small business mentor, a respected authority in small business marketing, best-selling author and speaker. Barbara is the owner and founder of U Creative Group™ (www.ucreativegroup.com). Barbara and U Creative Group are dedicated to helping business owners nationwide create an enjoyable and highly profitable business that allows them financial freedom and resources to make a difference in way that supports their own business mission.  Barbara is also a best-selling author of the business book Trendsetters: The World’s Leading Experts Reveal Top Trends To Help You Achieve Greater Health, Wealth and Success!

“America’s PremierExperts” was produced by Nick Nanton, Esq. and JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®.

To learn more about Barbara Batt, and how you can participate in the free marketing training course “Five Steps to STAND OUT Marketing Promotions So That You Generate More Leads and Make More Cash ,” visit http://www.ucreativegroup.com or call 303.679.6328.

 Orlando, Fla. – January 31, 2012 – Barbara Batt, author and marketing expert, was recently an expert guest on the fifth season of the TV show “America’s PremierExperts.”  Ben Glass, noted attorney and legal expert, hosted the show that was recently featured on NBC, CBS, ABC and FOX network affiliates around the country.

“America’s PremierExperts” features an interview format, with Mr. Glass interviewing some of the best business minds and marketing experts from around the world.  Ms. Batt was one of the recent guests, discussing how she helps business owners break through the barriers that keep them from their revenue goals, so that they can fulfill their responsibility of creating abundance for themselves and their stakeholders. Connecting these revolutionary business owners and empowering them to make a difference is Barbara’s ultimate goal.

Barbara Batt is a small business mentor, a respected authority in small business marketing, best-selling author and speaker. Barbara is the owner and founder of U Creative Group™ (www.ucreativegroup.com). Barbara and U Creative Group are dedicated to helping business owners nationwide create an enjoyable and highly profitable business that allows them financial freedom and resources to make a difference in way that supports their own business mission.  Barbara is also a best-selling author of the business book Trendsetters: The World’s Leading Experts Reveal Top Trends To Help You Achieve Greater Health, Wealth and Success!

“America’s PremierExperts” was produced by Nick Nanton, Esq. and JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®.

To learn more about Barbara Batt, and how you can participate in the free marketing training course “Five Steps to STAND OUT Marketing Promotions So That You Generate More Leads and Make More Cash ,” visit http://www.ucreativegroup.com or call 303.679.6328.

"Failing to plan is planning to fail." ~Alan Lakein

Imagine having the majority of your marketing tactics mapped out on calendars that you hang on your office wall. Then imagine that these calendars help to ensure that you market your business consistently throughout the year (not just when you are slow—it’s too late then), prevent marketing “fire drills” (increasing chance of error and giving you less time to devote to crafting well thought out messages—and testing them) and keeps everyone on your team accountable (internally and vendors) for their part of the marketing process.

Because we’re all busy running our businesses, marketing often gets sidelined and then slowly forgotten as we get involved in other things. A common occurrence is knowing in the back of your mind that you need to get a promotion out the door by a certain date and waiting until a few days before that date to start working on that project. This is a recipe for frustration—and your promotion is likely to suffer from rushed implementation (which is why many business owners think that marketing doesn’t work). If you calendar your marketing initiatives you can greatly reduce production costs and get better results!

Clients that take advantage of this service have nothing but great things to say about the process. It brings a sense of clarity to your marketing program and helps to reveal gaping holes in timing. One of the biggest benefits is that it identifies every step needed to get a marketing project off the ground and establishes a realistic time frame for completion of these tasks.

Here are some tips to help you create your comprehensive 2012 Marketing Calendar:

1. Plan to spend one entire 8 hour day of completely uninterrupted time with key players to work through the first draft of your calendar.

2. Go back to good old pencil and paper for this calendaring process. We print out very large 36” x 48” calendars when we do this exercise with clients so that we can write in everything, erase if we need to, and everyone can see the “big picture” so-to-speak.

3. Start from the end. In-other-words, pencil in your “due” date for any given project and then work backwards through every step necessary to get to that due date. You’ll find this process to be very revealing. Don’t forget to add testing of projects into your timetable. This could mean that you actually have to start a project six months before launch! It also means that you’ll get much better results.

4. “Tag” each deliverable with the names of the team member who will be responsible for getting that item initiated or completed. This way everyone knows what they are responsible for, when they need to get started and when they should have tasks completed.

5. Post two to three months at a time. You’ll actually hang your calendars on your office wall for all to see. Then it’s everyone’s responsibility to check in with the calendar daily to ensure that they’re up-to-date on their assigned tasks. This aids in accountability and also helps the team see what’s coming so that they can schedule their time accordingly.

6. Don’t forget to note RESULTS from marketing initiatives right on your wall calendars. You’ll use this year’s calendars to create your calendar for next year, so it’s good to have notes regarding what worked, what didn’t work and ideas for future promotions/initiatives. If you don’t write them down, you’ll forget when calendar day rolls around.

7. Revisit your calendar quarterly and update accordingly. If you see that you’ll need to add a promotion in order to reach your revenue goals, or just want to tweak dates, this is the time to do that.

Sound overwhelming? Chances are you won’t make time for this valuable exercise if it feels too daunting. We can facilitate the calendar process for you so you’re sure to get it done.

Visit www.ucreativegroup.com/marketing_calendar to learn more.

Here’s to YOUR STAND OUT Success on 2012!

Less than 1% of businesses create an annual marketing calendar.* Those that do experience greater marketing success for a few key reasons:

1. You have a plan!
 Putting your plan in writing, with critical action dates, puts you a step closer to actually implementing that plan!
2. You’re Set Up to Market Consistently. When you’re marketing consistently throughout the year you are less likely to encounter “roller-coaster” income cycles. Even if you have seasonality in your business, it’s essential that you continue to market your business consistently.
3. You’re Prepared Well Ahead of Time. This ensures that you have ample time to dedicate to well conceived promotions. One BIG reason for poor marketing results is poor planning of each individual campaign. When you “plan as you go” you’re setting yourself up for frustration and a likelihood of less than desirable results. STOP those fire drill marketing efforts and schedule plenty of time to plan for success.
4. Your Marketing Decisions Become Much Easier. With a solid plan, deciding if the latest “great” marketing opportunity is worth pursuing becomes much easier. 
5. You Now Have a “Map” of Accountability for All to Follow. Post your calendar where everyone in your business can see it. This makes you, and anyone else responsible for helping get these initiatives off the ground, accountable for doing what’s needed on time.

Glazer-Kennedy Maximum Profits Bootcamp

Don’t set yourself up for another lackluster year and guilt over what you DIDN’T do, that you INTENDED to do, in 2012.

Because you’re likely overwhelmed with all the other tasks associated with running your business, chances are good that you’ll end up putting this critical task on a “to do” list only to unearth it 6 months from now and regretting that you didn’t set aside time for this.

That’s where we can help! You’ll spend an entire day with Barb mapping out your marketing initiatives for the year on giant calendars that will be yours to keep for posting and accountability. Here’s what you’ll get:

1. Identify and schedule all critical steps and timelines for each of your initiatives to ensure ample time for thorough and well conceived campaign creation and testing. Because Barb is familiar with all facets of production and timing she can help identify steps that you might overlook or incorrectly estimate timelines for.
2. Determine where you have “holes” in your plan and make recommendations for filling these gaps according to your budget and available resources.
3. Identify potential new opportunities that might meet your objectives better. During the calendar process, Barb is constantly assessing to ensure that the vehicles and strategy are the best options based on your goals and budget. She’ll present alternatives and options throughout the calendar process.
4. Lastly, and this is a big one, you’re assured that you’re including ALL critical aspects for your campaign so that nothing is forgotten or becomes a “fire drill” at time of launch. This is something we see all the time. For example, you’ve planned to produce a promotion that drives traffic to your website but the content on your site doesn’t reflect what is featured in your promotion. You need to create landing page, purchase a URL, write copy, get the page laid out, create autoresponder sequences, do all the appropriate testing,etc. If you haven’t planned for this and wait until your promotion is ready to launch you’re way behind the curve. Throughout the calendar process, we are looking ahead to determine ALL campaign details so nothing falls through the cracks.

Clients that take advantage of this service LOVE it. It brings a sense of clarity to your marketing program and helps to reveal gaping holes in timing. One of the biggest benefits is that it identifies every step needed to get a marketing project off the ground and establishes a realistic time frame for completion of these tasks.

One recent client said that getting all of their initiatives outlined for the entire year gave her a sense of relief and reduced her overwhelm about how she was going to get all her marketing initiatives done. With her calendar done, she knew who was responsible for each step of each promotion, when they needed to begin, every step needed to get the initiative out the door and it gave her a much better idea of what she was MISSING. “Hands down, I’ll be doing this EVERY year! Thank you so much!”

The value of a Marketing Calendar Session really is priceless when you consider the amount of overwhelm and frustration that it removes from your daily business operations. Eliminating fire drill promotions that aren’t well conceived is also hugely valuable. And because you’ve got a well conceived plan, you’re likely to improve results from all of your marketing initiatives so this is a money making opportunity.

Marketing Calendar Sessions include:

• Initial one-hour planning call to help prepare you for your calendar session
• A full day with Barb at your place of business (Colorado businesses only – if you are out of state we’ll make alternative arrangements),
• 12 oversized wall calendars (one for each month), and
• A one hour follow up coaching session with Barb to help you with any questions you have about your marketing strategy, calendar or any other business issue you’d like to discuss.

As an added bonus you’ll receive a copy of Barb’s Best Selling book, Trendsetters.

The value of all of this combined is over $2,597.00. But for the month of January ONLY, I’m offering all of this for only $797.00—You SAVE a Whopping $1,800.00!!! And you come away with a plan to ensure that 2012 is your Best Year Ever! 

Again, this offer is only valid for January 2012. You must call 303-679-6328 or email barb@ucreativegroup.com to reserve your session by January 30, 2012 in order to quality for this discount.

HURRY! I’ve only made FIVE Sessions available at this very special rate so once these sessions have been snapped up that’s it until Fall! Don’t wait. Take advantage of this Stress Reducing and Money Making opportunity today! Call me at 303-679-6328 or email barb@ucreativegroup.com.

If you’re like me, you don’t plan to settle for modest income in the coming year. We’re in business to make money after all, right? It would also be great to be in a position to be able to give back and help make a difference for those less fortunate—something you can only do if you’re making more than you need to survive.

So if you aren’t planning to settle, what exactly is your plan to take your business where you want it to be in 2012?

Where are you going?

Of course, you first have to know where you are going before you can come up with your plan for getting there. This is a great time, just before the New Year, to sit down and consider your “destination” long and hard, even if you’ve already completed your budgeting process for 2012.

Why are you going there?

This step is often overlooked, or taken for granted, but you should take time to carefully consider the “why” behind your goals. Take your projected gross revenues, for example, why did you choose the figure you chose? Is this the figure you’d really like to achieve, or have revenues been declining steadily so you’re settling for the best of the worst case scenario? Is all the news about the economy influencing your decision about your destination? Are you planning to settle and not really even aware that this is what you’re doing? Have you considered that it might be your planning that has left you with less than desirable results and that it’s the why behind the plan that needs to be modified in order to get you to the destination that you really desire?

If settling isn’t what you had in mind for your business, then change your destination and back it up with a solid plan.

How will you get there?

Now that you know where you are headed (and why) in order to make this your best year ever, it’s time to take stock of where you’re at—what’s working, what isn’t working and what can you do to get everything moving toward your goal?

If your business isn’t where you want it to be, doing the same things you’ve always done will likely result in keeping you where you don’t want to be. What will you do differently in the coming year to move your business closer to your intended destination? This is where creativity comes in!

Do you have a New Year Resolution for making 2012 the best ever? Share your thoughts!

Here’s to YOUR STAND OUT Success!

Most of us as small business owners are extremely determined to succeed in business. We have lots of motivation to keep us working hard to make sure that we continue to bring in revenue that not only keeps our business operating but pays our mortgage, feeds our families and allows for the occasional vacation (you are taking vacations, right?).

The problem (opportunity) is that somewhere along the years we forget our original Purpose for starting our business and, because we’ve lost that focus, our purpose becomes survival. This shift in focus from whatever our big vision was to survival is what keeps many small business owners feeling like a hamster on a wheel. Now we are just determined to survive. There’s absolutely nothing wrong with wanting to survive, but my hunch is that your original vision was a bit grander than that. Am I right?

As we move into a new year, this is a great time to reflect on what you really want for and from your business and what you’ll give in return. Moving your focus away from survival to potential.  Create an intense desire that will energize you so that you harness the determination you already have in ways that will take you far beyond mere survival. This doesn’t mean that you will not work hard. In some instances you will work harder. But because you’re On Purpose instead of in survival mode, the work is just part of the journey to success.

If you feel that you’ve “lost your way” when it comes to why you’re in business in the first place, you might try reading this fascinating book and applying some of the exercises. Whatever you do, find some way to get that fire back so that your business motivates you instead of depleting you.

Here’s to YOUR STAND OUT Success!

Mindset is critical to business (and life) success. You’ve created everything that exists in your life and in your business through the thoughts you hold. The more you take time to recognize all that you have to be grateful for right now, the more room you make for more to be grateful for. In other words, you set the tone for what you expect by appreciating all that you already have.

If you’re always experiencing lack-lack of time, lack of money, lack of cooperation and so on-this focus on lack sets the tone for your future experience. It just becomes what you’re tuned into and therefore affects your decisions. For example, if you’re feeling a lack of enough income, you may decide not to implement a marketing initiative so that you can SAVE money, which will create a lost opportunity to MAKE money. Your thought of lack is going to create even more lack. You create what you think about.

Promoting your business is all about perception and it starts with yours. If you think marketing doesn’t work, it won’t. If you think everyone is out to scam you, they will. If you think the economy is going to put your business in grave danger, it will.

You have to intentionally shift that perspective to one of gratitude in order to change your perception which will help you see other, more empowering options. Doing this before you implement any promotions at all will have a huge impact on your marketing efforts because now you are ready for success.

Taking the time to manage your mindset could be the best thing you’ve even done for your business. And at the very least, you’ll feel a lot better when you’re thinking from a gratitude mentality instead of a scarcity mentality.

Remember, your thoughts color your decisions which create your business. What are you thinking?

Here’s to YOUR STAND OUT Thanksgiving!