Benefit development for your marketing promotions is absolutely key to getting a great response rate. Many small businesses tend to provide a laundry list of all of their “features” thinking that this will somehow compel the reader to react or respond. The fact is, we don’t care about what you do or what you sell, we only care about how it will benefit us. Of course, you have to know who your potential customers are in order to know what benefits they will be most motivated by. But once you have this knowledge you can start tooling messaging that depicts the real benefits of doing business with your business. Once you’ve got some solid benefits established you then use this information to craft your marketing materials. Stating relevant benefits in your headline will be the difference between a promotion that works or one that flops. Often times it isn’t the vehicle we market in that doesn’t work it’s the weak messaging that focuses more on product or service features than it does on the real benefits of using that product or service.

Remember to ask yourself this question with regard to your marketing promotions:

“Does this piece answer the question “what’s in it for me” in a relevant and compelling way?” If it doesn’t, go back to the drawing board and find those benefits that really matter. Call us at 303.679.6328 or email us to learn more about this essential step to marketing your small business.