Banner advertising can help to generate traffic to your site. The real goal however is to send qualified leads to your website. So be clear about your goals for your banner ad campaign before you get started on the creative. If you are just trying to gain awareness for your brand your goal may be just to get thousands of clicks, but if your goal is to get someone to do something once they get to your site, you need to make that clear in your ad and in the page that they are clicking through to. If you direct banner ad leads to general website pages you risk confusing or losing them. Consider creating specific landing pages for your banner campaigns.

We assist with message development and creative production for both static and animated flash banner advertisements. Please email us or visit our banner ad packages page to learn more about how we can help you develop a winning banner ad campaign.

Some tips to keep in mind when developing your banner ad campaign:

1. Be consistent with your branding.
2. Be aware of file size restrictions and know what you can acheive within those limits.
3. Don’t go crazy with animation. While movement can attract attention, too much activity can be offensive.
4. Keep your messaging short and simple. Use strong words like “Free”, “Guarantee”, “Introducing”, “Instant”.
5. Less is more! If your ad contains a great benefit message and a clear call-to-action it will likely  generate traffic to your site.

Not sure if web banner advertising is right for your business? Call us. We’ll help you determine what your best vehicles are based on your business goals.