The definition of a blog according to Wikipedia is: A blog (a contraction of the term “Web log”) is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
The key is to have a blog to which people return. Your blog should be easy to use and navigate, with strong content.
Business benefits of blogging include:
- Drive more traffic to your business web site. Great Search Engine Optimization (SEO) tool!
- Participation – you can influence opinions about your brand, products, services, and other issues by being part of the conversation.
- Customer’s come away from a blog feeling that they have been heard by real people in the company & have been taken seriously.
- Reinforce the company brand.
- Great forum for making company announcements & dealing with crises.
Concerned about negative feedback on your blog? Consider it an opportunity to learn what you can improve on.