What exactly is pay-per-click advertising? Here’s the wikipedia definition: Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Quick PPC tips:
- Using the keyword research tools provided by the PPC providers can be very insightful, use them.
- Don’t forget to test, test, test. You have access to reports that let you know how your campaign is doing. You should know what kinds of results your landing pages and keywords are generating so that you can make fixes as necessary.
While pay per click advertising can be very effective, it can also be time consuming and frustrating. We can help you get started or manage your account for you. We can train you on the basics of these programs and give you tips to help you improve your results.
Another key to PPC success is developing landing pages specific to your ads. Developing landing pages is relatively inexpensive and can go a long way to improving your campaign results.