Market to your consumers one-to-one, easily & affordably.
One-to-one marketing allows you to create, manage, and analyze campaigns using Personalized URLs and Microsites. By doing so, you can:
- Improve direct mail response rates.
- Provide relevant content in response to preferences.
- Engage responders in more meaningful dialogue.
- Convert responders’ preferences into revenue.
One-to-one marketing enables you to do the following:
Step 1: Attract. Print Personalized URLs on each Direct Mail Piece
Design of a traditional direct mail piece which has a Personalized URL printed on each piece. Since studies have shown that more than 42% of direct mail recipients prefer to respond online, Personalized URLs provide a convenient response option.
Step 2: Interact. Capture Visits to the Microsite
When Casey visits her Personalized URL, she’s visiting a Microsite built specifically to support the direct mail piece she holds in her hand.
For example, the Mirosite’s creative matches that of the mail piece.
Step 3: React. Generate Leads, Print Reports, & Follow-up
The pURL captures Casey’s activity for additional follow-up and lead generation – all in real time. Comprehensive reports display campaign response rates, visitor patterns, and detailed lead information. Follow-up with sales leads as they come in!