We believe that your website should be more than a pretty online brochure. Your website should generate sales or at the very least, qualified leads. To that end we’ve completely revamped the way we approach website design for our clients. To generate leads with your site you must first get traffic to your site, and getting traffic to your site is part of our web development plan. Incorporating key Search Engine Optimization “best practices” and giving you content guidelines will help give your site a better chance at optimum organic search engine rankings. Depending on your business category, more rigorous search engine optimization (SEO) tactics might be in order. Either way SEO is critical in website development and we’ll make sure that we set your site up for success.
Another new approach to web development is the use of buyer persona’s to speak directly to various different target audiences. This can be a very powerful tool and aids greatly in letting your buyers know that you really understand their needs. We’ve developed a few different approaches to how we derive your persona’s based on the industry you do business in, how much information you have on your buyers already and what your budget is. Although this can add expense to your website development it can pay off greatly in more qualified leads!
Currently we’re designing primarily Content Management System (CMS) websites. These platforms are cost effective and allow website owners to easily update and edit their own site content. The U Creative Group website that you are on right now is built on the WordPress CMS platform. We can migrate your current site to a CMS platform fairly easily and inexpensively. If you’re fed up with monthly maintenance fees or tired of having to wait for your web developer to make simple changes to your website, consider upgrading to CMS. We’ll assess your goals and propose the platform that is best positioned to meet your needs.