Make Scheduling Your Marketing a Priority for 2012 to Ensure That It’s Your Best Year Ever!

Less than 1% of businesses create an annual marketing calendar.* Those that do experience greater marketing success for a few key reasons:

  1. You have a plan!
 Putting your plan in writing, with critical action dates, puts you a step closer to actually implementing that plan!
  2. You’re Set Up to Market Consistently. When you’re marketing consistently throughout the year you are less likely to encounter “roller-coaster” income cycles. Even if you have seasonality in your business, it’s essential that you continue to market your business consistently.
  3. You’re Prepared Well Ahead of Time. This ensures that you have ample time to dedicate to well conceived promotions. One BIG reason for poor marketing results is poor planning of each individual campaign. When you “plan as you go” you’re setting yourself up for frustration and a likelihood of less than desirable results. STOP those fire drill marketing efforts and schedule plenty of time to plan for success.
  4. Your Marketing Decisions Become Much Easier. With a solid plan, deciding if the latest “great” marketing opportunity is worth pursuing becomes much easier. 
  5. You Now Have a “Map” of Accountability for All to Follow. Post your calendar where everyone in your business can see it. This makes you, and anyone else responsible for helping get these initiatives off the ground, accountable for doing what’s needed on time.

Glazer-Kennedy Maximum Profits Bootcamp

Don’t set yourself up for another lackluster year and guilt over what you DIDN’T do, that you INTENDED to do, in 2012.

Because you’re likely overwhelmed with all the other tasks associated with running your business, chances are good that you’ll end up putting this critical task on a “to do” list only to unearth it 6 months from now and regretting that you didn’t set aside time for this.

That’s where we can help! You’ll spend an entire day with Barb mapping out your marketing initiatives for the year on giant calendars that will be yours to keep for posting and accountability. Here’s what you’ll get:

  1. Identify and schedule all critical steps and timelines for each of your initiatives to ensure ample time for thorough and well conceived campaign creation and testing. Because Barb is familiar with all facets of production and timing she can help identify steps that you might overlook or incorrectly estimate timelines for.
  2. Determine where you have “holes” in your plan and make recommendations for filling these gaps according to your budget and available resources.
  3. Identify potential new opportunities that might meet your objectives better. During the calendar process, Barb is constantly assessing to ensure that the vehicles and strategy are the best options based on your goals and budget. She’ll present alternatives and options throughout the calendar process.
  4. Lastly, and this is a big one, you’re assured that you’re including ALL critical aspects for your campaign so that nothing is forgotten or becomes a “fire drill” at time of launch. This is something we see all the time. For example, you’ve planned to produce a promotion that drives traffic to your website but the content on your site doesn’t reflect what is featured in your promotion. You need to create landing page, purchase a URL, write copy, get the page laid out, create autoresponder sequences, do all the appropriate testing,etc. If you haven’t planned for this and wait until your promotion is ready to launch you’re way behind the curve. Throughout the calendar process, we are looking ahead to determine ALL campaign details so nothing falls through the cracks.

Clients that take advantage of this service LOVE it. It brings a sense of clarity to your marketing program and helps to reveal gaping holes in timing. One of the biggest benefits is that it identifies every step needed to get a marketing project off the ground and establishes a realistic time frame for completion of these tasks.

One recent client said that getting all of their initiatives outlined for the entire year gave her a sense of relief and reduced her overwhelm about how she was going to get all her marketing initiatives done. With her calendar done, she knew who was responsible for each step of each promotion, when they needed to begin, every step needed to get the initiative out the door and it gave her a much better idea of what she was MISSING. “Hands down, I’ll be doing this EVERY year! Thank you so much!”

The value of a Marketing Calendar Session really is priceless when you consider the amount of overwhelm and frustration that it removes from your daily business operations. Eliminating fire drill promotions that aren’t well conceived is also hugely valuable. And because you’ve got a well conceived plan, you’re likely to improve results from all of your marketing initiatives so this is a money making opportunity.

Marketing Calendar Sessions include:

  • Initial one-hour planning call to help prepare you for your calendar session
  • A full day with Barb at your place of business (Colorado businesses only – if you are out of state we’ll make alternative arrangements),
  • 12 oversized wall calendars (one for each month), and
  • A one hour follow up coaching session with Barb to help you with any questions you have about your marketing strategy, calendar or any other business issue you’d like to discuss.

As an added bonus you’ll receive a copy of Barb’s Best Selling book, Trendsetters.

The value of all of this combined is over $2,597.00. But for the month of January ONLY, I’m offering all of this for only $797.00—You SAVE a Whopping $1,800.00!!! And you come away with a plan to ensure that 2012 is your Best Year Ever! 

Again, this offer is only valid for January 2012. You must call 303-679-6328 or email barb@ucreativegroup.com to reserve your session by January 30, 2012 in order to quality for this discount.

HURRY! I’ve only made FIVE Sessions available at this very special rate so once these sessions have been snapped up that’s it until Fall! Don’t wait. Take advantage of this Stress Reducing and Money Making opportunity today! Call me at 303-679-6328 or email barb@ucreativegroup.com.